OBJECTIVE:
Design a two-panel denim presentation folder to showcase 20 custom fabric swatches and bespoke customization details. To ensure seamless integration into the field, the physical dimensions had to precisely match the existing suite of marketing tools used by the sales team.
SOLUTION:
A cohesive, custom-sized two-panel folder that acts as a comprehensive design guide. To optimize the user journey, the left inside panel serves as a visual "menu", featuring technical illustrations of custom pocket stitch options, thread colorways, and available pant models. The right inside panel houses a clean, high-density layout organizing the 20 physical denim swatches into two elegant columns. The exterior features client-supplied photography, keeping the piece fully aligned with the brand's overarching visual identity.
