Object:
Design an intuitive, high-end in-store catalog system for a retail three-ring binder. The tool needed to showcase Readymade Menswear (suits and sport coats) in a way that seamlessly connects styled outfits with physical touchpoints and sizing data for sales associates and clients.
Solution:
A highly structured, multi-sensory page system organized by brand. Each page utilizes a clean grid layout that beautifully balances on-figure styling photography, matching tactile fabric "feeler" swatches, and detailed technical illustrations. Clear, easy-to-scan typography anchors the bottom of each sheet, displaying branding, available size runs, and garment cut fits to streamline the in-store consultation and buying process.
