OBJECTIVE:
Create a compact, travel-friendly swatch card system that allows sales reps to easily carry and present luxury tie fabrics on the go.
SOLUTION:
Designed and produced a pocket-sized, dual-sided swatch card system:
• Tactile Front Face: Features a clean corporate logo and a custom-sized physical fabric swatch, optimized to fully display the pattern motif, complemented by technical fabric details.
• Visual Reverse Face: Displays a high-resolution, contextual photograph of the finished tie paired with critical sales data, including the product number and colorway.
