Objective:
Direct the photography and digital design for an omni-channel marketing campaign, establishing a repeatable visual system for year-round web, email, and social media promotions.
Solution:
Managed the end-to-end creative workflow, bridging technical production with strategic digital design:
• Studio Photography: Photographed the garment line utilizing a precision tabletop studio setup to highlight fabric textures and silhouettes.
• Post-Production & Web Optimization: Edited and color-calibrated all high-resolution imagery, optimizing the assets for rapid loading and visual clarity on the e-commerce site.
• Omni-Channel Campaign Design: Developed a cohesive kit of digital marketing assets, producing templated email campaigns and engaging social media graphics designed to scale across multiple channels throughout the year.
