OBJECTIVE:
Design a comprehensive 26-page sportswear catalog showcasing a diverse product line, including apparel, outerwear, and accessories. The challenge was to deliver three distinct versions, a B2B print edition with pricing, a B2C print edition without pricing, and an optimized digital PDF for sales reps to use on tablets, while keeping production and printing costs highly efficient.
SOLUTION:
A masterfully engineered 26-page editorial layout designed for dual-audience distribution. To eliminate the massive cost of running two separate print jobs, I utilized a dedicated spot color layer for the pricing data on the master files. This allowed the printer to simply "turn off" the price plate mid-run, seamlessly producing both the B2B and B2C catalogs in a single, cost-effective press run. Finally, I optimized the layout into an interactive, fast-loading digital PDF tailored specifically for tablet viewing in the field.
